After years of collecting inspiring Persian rugs, Reza Manzouri and his wife, Wendy, are opening their first store, Persian Rug Gallery, which will offer a variety of individualized and timeless Iranian rugs
The couple always had an appreciation for fine art and the detailed rugs. A licensed architect and interior designer, Reza decided to use his knowledge of decorating and the Persian Rug history to educate new customers on each unique and intricate piece.
“We hand-picked every rug ourselves in our travels throughout Iran,” Reza said. “We looked for ones that were unique, and I thought about what I would like personally.”
Our intent is not just to sell these exquisite rugs; they also plan to teach customers about the different regions each are from, along with the history and technique of Persian rug-making. Rugs are like snowflakes, no two are alike. In Iran, some people maintain a generations-long tradition of weaving intricate Persian rugs. They come in all sorts of detailed patterns that are best observed up close, like a cryptic piece of artwork, and come in a variety of colors and knots that are all individually crafted by hand.
Every rug is hand-woven with a different combination of materials that will affect the type and price range. Each creation starts with a base of silk, wool, kork wool – the finest and softest wool taken from the shoulders and flanks of shearing lambs – or cotton. These same four materials are then used to weave the rug itself, creating four main combinations of silk and silk, which are usually the most expensive; silk and kork; wool and cotton, a common combination; or wool and wool, the thickest style. Some without silk as a main material use it as a highlight for certain details.
The technique is learned by watching skilled and experienced weavers make each rug, sometimes taking up to two years each to complete. However, rug weavers in Iran are not making as much money in the profession anymore because of chain stores that mass-produce copies of their authentic patterns. Because of this, they are moving closer to the cities to work industrial jobs and no longer passing this craft on to younger generations.
“It’s really a lost art,” These rugs are historic, and whatever we have in here is all one-of-a-kind” – a characteristic of the store the Manzouri's said they were most proud of. Unlike many stores that offer a wide selection of rugs and usually multiples of each, Persian Rug Gallery will pride itself on knowing that every rug is the rug. There are no copies or duplicates, and every one is different. Some are even over 100 years old.
I think we have something for everyone here. If you come in and you can't find the rug that you're looking for, you probably won't find it anywhere. We also have additional inventory in our warehouse. The Manzouri’s try and make it back to Iran at least once a year, and handpick these rugs in various villages. The art of making the rugs is not learned in any classroom, but through a long string of tradition taught by generations and generations of family.
We will spend a lot of time with each person and make sure they're completely happy with their purchase and our goal is to make every person excited about their purrchase and give them a full understanding of what they're buying and the care required.
Since some rugs take time to finish, they are often started by one weaver and finished by another. Time spent and different vegetable dyes create color variations in the patterns, Which is known as Abrash color and this is part of their beauty.
On top of educating consumers, we will also use our knowledge of interior design and architecture to perform in-home consultations for customers who need more help in choosing the right rug. We'd rather stay small to give more personal attention to our customers. We want people to see that every time they look at their rug, there is something new and different to pick out. When they come in our store, we want them to feel like they're coming into our home.
Persian Rug Gallery is a full service rug gallery, we offer large selection of unique and one of the kind hand made, Organic and vegetable dye carpets, custom size high quality rug padding, cleaning, repairs, restorations, re-fringing and many other services at the most affordable prices.